Using wowza to stream to mobile devices
A very powerful and yet underused marketing technique is video streaming to mobile devices. The reason why this marketing strategy will work really well right now is because nowadays just about everyone owns a high-end mobile device. The costs for streaming online have also been lowered since now there is a lot more competition in the streaming market. One of the best platforms for online media streaming is Wowza Media Server. Even though there are other platforms for media streaming, Wowza has very good support for mobile streaming, is reasonably priced and very user-friendly.
How could using video streaming to mobile devices help your marketing strategy? As a business owner, you need to spread your reach to as many potential customers as possible. Since nowadays most people own modern mobile devices, it only seems natural that you should expand your reach to mobile platforms as well. It is predicted that in the next few years there will be more people browsing the internet from their mobile phones rather than from their desktop computers.
Every respectable business should be looking to expand its reach to as many people as possible. After all, the more potential customers a business has, the more money they will have in thier pocket. With Wowza media server you are able to broadcast live and on-demand video content to even thousands of users simultaneously.?Even though there are other software programs able to stream to mobile devices, Wowza media server is probably your best bet.
February 21st, 2013 ?
Source: http://blog.serverroom.us/mobile-video-streaming/
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